Pull & Keep Springtime 2016 Campaign

Photos from Take & Bear

It’s city, completely grunge-infused and ready to enjoy convenience. The latest Take & Keep springtime 2016 strategy wants (or should we rather say ‘urges’?) us to go town center look around the town. Lensed by Bum Latour-Lambert, a new Feature photographer who’s so skilled (she got released on Fashion Croatia by the time she was only nineteen), the Language retailer’s strategy features the artist’s trademark style, which is that of concentrating more on the designs, as well as on their behaviour, rather than on the garments, components and cosmetics looks.The Take & Keep springtime 2016 strategy is, in fact, a completely healthy combination of images that any number of (well-dressed) buddies can create while roaming through the town, with a special concentrate on heavy-traffic roads and suv cafés. The campaign’s establishing is of course that of the roads of Los Angeles, as the Californian town has always drawn both skilled photography lovers and free-spirited younger dreamers, not to bring up the style resurgence the town is currently suffering from.

As for the designs, their clean and natural charm got improved thanks to cosmetics specialist Carolina Guzmàn, while their clothing were designed by both Take & Bear’s design group and French style beautician Alberto Murtra. The models’ group, which contains professional dancer Nathan Mitchel for the campaign’s video, comprises of Anastasia Ivanova, Florencia Kosky, Staz Lindes, Arthur Goose and Nicola Wincac, and just by looking at the effects, it will be generally difficult not to wish for them to be rejoined for another strategy pretty soon. They all look like any number of old buddies, and their different individualities, as well as creative relationship can certainly create anyone wish to just go and relax in Los Angeles with them.To further highlight the suv idea, Take & Keep selected presenting the collection’s most boho-chic and grunge suggestions, often combining them to create a sort of 70's fulfill the 90's impact that is just so amazing. Changing wonderfully handmade bustiers with jeans dresses, heavenly frilled shirts and green bomber overcoats, the Language product completely embodied spring’s major styles, which could be easily described as the perfect outfit options for any free-spirited fashioniser.

A sense of wanderlust spreads throughout the strategy, making it difficult to avoid going and looking for the nearest Take & Keep store. Like many other manufacturers, Take & Keep also decide to tell a tale rather than merely sell its items, making it up to us to either look at it as a marketing product or an inventive photoshoot. To emphasize this idea business also included poetical and motivational quotations here and there, that create us indeed wonder why we are not in L.A. yet. “What’s any given day like? Full of small activities, amazing activities and real good fun!”

Photos from Take & Bear