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“I desired a certain joy of living, a little purity and at once, excessive modernity.” That’s how Zadig & Voltaire’s innovative home Cecilia Bönström described the Feature label’s newest effort, featuring Enhance design Malgosia Bela as the company ambassador showing in the Zadig & Voltaire spring/summer 2016 strategy.
Taken in the gorgeous and magnificent Salomon de Rothschild resort in London, the marketing strategy is definitely in line with the label’s own name, whose motivation was attracted from one of Voltaire’s most amazing and recognized books, Candide: Zadig ou la Destinee (Zadig, or The Book of Fate). Just like the book’s character, the strategy completely features the label’s untroubled soul and bohemian heart, spicing up the images and the campaign’s video with some awesome gorgeous stone feelings. |
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Established in 1997 by Thierry Gillier, the company obtained an even more free-spirited musician mind-set when Cecilia Bönström was hired its innovative home in 2003. While at the helm of the style house, the developer (who started off her profession as a style model) quickly obtained an excellent good name for developing famous must-haves, such as ripped t-shirts and macho clothing that seemed just so ideal with the label’s amazing set overcoats, cashmere knits and overall available prêt-à-porter magnificent looks. Her style symbols being Kate Moss and Currently Gainsbourg, knowing why the strategy is extremely soaked in gorgeous feelings and pleasant circumstances isn’t that hard.
The ideal establishing for the capture provided the effervescent Feature evenings in the center of the style week, where the designs takes a few hours off to chill out and dancing the night away with her friends. 38-year-old Malgosia Bela, who probably operates the elixir of everlasting youngsters as she always looks in her mid-twenties, completely represents Zadig & Voltaire’s ideal rocker-chic beauty, as she clearly incarnates the label’s desire to confirm that combining a naïve yet gorgeous stone look can definitely be attractive and unique at once.
Malgosia, who also soon shifted on to an performing profession between 2001 and 2006 (this lady really knows business), has an countless program of unbelievable partnerships which range from protecting publications such as Fashion, to a Hallow's eve photoshoot for Harper’s Bazaar with movie home Tim Burton. That’s why her professional abilities, along with her attribute face functions and unique presents and mind-set, completely incorporate Zadig & Voltaire’s springtime 2016 selection that captivated us back in Oct with the large covers, set thin denims and candy striped cardigans.
We can appropriately consider the strategy a big success, as it controls to make us fall for all those complete black looks, edgy set, surrounded purses and handbags and lingerie-inspired primary covers.
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